Domain Names Room

If you are one to pay attention to what happens within theGoogle realm, you might find yourself thrown for a loop thesedays. As Google updates their results, it seems like they arehaving some issues dealing with so many new websites popping up.

Indexing 8 billion websites is quite an accomplishment forGoogle. As they are reluctant to increase this number, they arefaced with many challenges in trying to keep some sites withinthese 8 billion pages while losing some others, after eachupdate they do to their database.

So how do you determine which listings to lose?

We've all heard of the "sandbox theory"! (New sites are added toa group of other new sites until a certain amount of time haspassed and you've proven your worth. Once you've proven yoursite is valuable, Google releases it within its regular searchresults).

It seems to me that if you don't own a large network of websitesthat can easily increase the websites link popularity overnight,your newly created website won't get hit as hard and is added tothe sandbox for only a certain period of time.

On the other hand, if you do own a large network of websites andincrease the amount of websites you have, your newly builtwebsite(s) will get hit harder and may take a lot more time andpromotional effort to get good search rankings results withinGoogle.

Let's take a look at why this may be true:

1st) It has been long speculated that Google searches throughthe "WHOIS" data base regularly ("WHOIS" - Contact record of whoowns a specific domain name). By doing this Google can now seewho owns what and how many domain names they own. By doing thisGoogle can now determine that "Company A" owns 25 websites. Thiscollection of 25 websites can now all be crawled to look forcontent copying, ghost pages, mimic pages, irrelevant linkdirectories, etc. By knowing that you own 25 websites, Googlecan quickly determine their worth and rank them accordingly.

2nd) With this knowledge provided by the "WHOIS" data base,Google can also see how many years you've registered each domainname for. For instance, if you register all your domain namesfor only 1 year, there is a possibility that you don't plan onusing these domain names for the long term. Instead, you may beusing these new domain names simply to keep up with new changeson the internet and new standards in search engine optimization.

On the other hand, if you register all of your new domain namesfor the next 5 years, it is more likely that you are going touse these domain names in the future. This now gives morerelevance to each domain name you register for more than 1 year.

I am now recommending to all my clients not only to make sure toregister a domain name related to their country (i.e. Canada =.ca), but to also make sure that they register their domain namefor 5 years. If you are truly serious about increasing yourbusiness online, why would you risk missing your domain namerenewals every year and possibly loose your domain name?

Google may also look at how long you've owned this website for!

It may be true that by adding your new website to the "sandbox",Google may also add your website to a "history report". Thishistory report can give their database detailed informationabout how old your website is. These days, I believe that ittakes about 6-8 months before Google updates your "historyreport". By updating, I mean possibly releasing your websitefurther within search results.

See, this combination of "who owns the domain", "how long willyou own the domain name", and "how old is the website", canprovide a more accurate report to Google as to whether or notthis website will survive, stay the course, or provide greatcontent. Through this "history report" and "sandbox report",your website will go through an "exam" after 6-8 months in orderto determine whether or not you are ready to play with the bigboys online or whether or not your website has what it takes tosucceed online.

Until Google increases the amount of websites it will indexwithin its results, we are all going to have to battle to stayon top. Internet marketing in general is becoming increasinglytougher with every month that passes. It has finally caught upto us and we are now starting to fight a hard battle.

One more thing you may notice:

Google's cache (Snapshot image of your website when it crawlsthrough) is becoming a little wonky lately. One day Google willhave an updated cache, the next day it won't have a cache atall, and the following day it will have a cache of your websitefrom 2 weeks ago.

What does this all mean?

When Google crawls a certain page, it looks at everything. Let’stake one specific internal page in your website. This specificpage may be ranked 10 different times within the search resultsfor 10 different key searches depending on the content withinthat certain page.

As Google increasingly fights to keep certain pages, its cachemay be having a tough time keeping up and delivering the mostrelevant cache to date. More times than not, the front page of awebsite doesn't have a cache at all anymore! This is veryinteresting. It may mean that your front page may not be the"key" anymore since more and more people are trying to crameverything under the sun within their front page.

It is possible that your "Main Sub-Categories" are weighinghigher in Google's eyes for the quality and relevance of yourinternal content.

What you want to do is to provide a clean map to all yourinternal pages. Your front page was the best solution forproviding a map to all of your pages. Maybe these days, yourfront page should be used only to link to your main"sub-categories" and also to show your most recent postedcontent!

I will leave you with this. If you are new online or even anexperienced marketer online, buying many new domain names maynot be the key to increase your success right now. Buying newdomains should be a long term investment. Try increasing thepopularity of your already established websites in order to gainmore exposure for your business. Owning more domains increasesthe amount of time and effort you need to promote each one. LikeI've mentioned many times before, owning a network of websitesis not enough! You need to expand your horizons online, increaseyour content and create more business partnerships every chanceyou have.

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About The Author:

Martin Lemieux is the president of the Smartads AdvertisingNetwork. Smartads is here to help your business grow online andoffline. Visit us today!

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About the author:About The Author:

Martin Lemieux is the president of the Smartads AdvertisingNetwork. Smartads is here to help your business grow online andoffline. Visit us today!

International: http://www.smartads.info Smartads Canada:http://www.smartads.ca

Internet Marketing Tips: http://web-marketing.smartads.infoBusiness Resource Tips: http://mindpower.smartads.info