Domain Names Room

By Sandy Griffin

Your domain name is your identity both on and offline. Choosing the right name is more than just a solid business decision, it is an absolutely crucial step in the future marketing of your brand. Here are some things to avoid when considering a new domain name:

1. Avoid domain names that have too many words (for example, www.domainnamesthataretoolong.com). They are difficult to remember and tedious to type in. Internet browsers want speed and may become bored with you before they finish typing in your ridiculously lengthy name. Short, memorable names or catch phrases work best.

2. Avoid dashes whenever possible unless the domain name without dashes is taken by a website whose accidental traffic might benefit you. For example, let's say that you wanted to name your website stupidbooks.com, but the site has been taken for years. Registering stupid-books.com might result in some residual traffic coming from people who mistakenly type in a hyphen when looking for the other site.

3. Avoid .net or .org extensions unless there is a reason that makes those extensions important - a nonprofit organization for example. .com domain names are preferred because that is what most people think of when they think about websites.

4. Your name is your business. Before you try anything else, see if YourBusinessName.com is available. If so, grab it! Using your business name as your website name makes branding and marketing much easier and more memorable to potential visitors.

Once you have selected and secured a domain name, put it on everything! You need business cards, letterhead & fliers and you might even consider taking your website brand to the next level by getting a magnetic sign for your car. Don't forget to use it on your answering machine and in the signature of your emails as well.

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